Privacy Policy

1. Data Controller

For any enquiries relating to this Privacy Policy or the processing of your personal data, you can contact us by email at: support@brentonlondon.com.

Accessing and using the Website gives you the status of a User and implies acceptance of this Privacy Policy from the moment you access and/or use the Website.

2. Legal Basis for Processing Personal Data

The legal basis for processing your personal data will depend on the purpose for which it is collected. In general, the Company may process your data on the basis of:

The performance of a contract or taking steps prior to entering into a contract.
Consent provided by the User.
Compliance with applicable legal obligations.
The legitimate interests of the Company, where appropriate and always with due regard for the User's rights and freedoms.

The User may withdraw their consent at any time by contacting support@brentonlondon.com. Withdrawal of consent will not affect the lawfulness of any processing carried out prior to its withdrawal.

3. Purposes for Processing Your Personal Data

Personal data provided by the User may be processed for the following purposes:

To manage, process and deliver orders placed through the Website.
To manage enquiries, requests or issues raised by the User.
To provide the services offered through the Website.
To send communications relating to order status, confirmations, issues or other operational information.
To send marketing communications, promotions, newsletters or advertising information, provided that the User has given their consent or where another lawful basis permits this.
To comply with applicable legal obligations.

4. Accuracy of the Information Provided

The User confirms that the personal data provided is truthful, accurate, complete and up to date, and agrees to notify us of any changes to this information.

The User will be responsible for any direct or indirect loss or damage that may arise as a result of failing to comply with this obligation. The Company reserves the right to exclude from its services any User who has provided false or inaccurate information, without prejudice to any other legal action that may be available.

5. Data Retention

Personal data will be retained for as long as necessary to fulfil the purpose for which it was collected, as well as to meet any legal obligations or liabilities arising from its processing.

In particular:

Data relating to purchases and orders will be retained for as long as necessary for contractual management purposes and thereafter for the applicable statutory retention periods.
Data processed for marketing purposes will be retained until the User withdraws their consent or requests its deletion.
Once the applicable retention periods have expired, the data may be securely restricted for any additional period required by applicable law before being permanently deleted.

6. User Rights

The User has the right to:

Access their personal data.
Request the correction of inaccurate or incomplete personal data.
Request the deletion of their personal data where, among other reasons, it is no longer required for the purposes for which it was collected.
Request the restriction of the processing of their personal data.
Object to the processing of their personal data.
Request the portability of their personal data where applicable.
Not be subject to decisions based solely on automated processing where legally applicable.

To exercise any of these rights, the User may send a request to support@brentonlondon.com, stating the reason for their request and providing appropriate proof of identity.

If the User believes that their rights have not been properly addressed, they may also lodge a complaint with the relevant supervisory authority. In Spain, this authority is the Spanish Data Protection Agency (Agencia Española de Protección de Datos – AEPD).

7. Recipients and Access to Personal Data

The Company may disclose or allow access to the User's personal data to third parties where necessary for the proper provision of services, management of the Website, payment processing, shipping and logistics, technology platforms, communication tools or compliance with legal obligations.

In such cases, these third parties will act as data processors or independent data controllers, as appropriate, and will process the data in accordance with applicable data protection legislation.

The Company will not sell, rent or disclose the User's personal data to third parties for unrelated commercial purposes without the User's express consent.

8. Data Security

The Company implements appropriate technical and organisational measures to ensure a level of security appropriate to the risk and to protect personal data against loss, alteration, unauthorised processing or unauthorised access.

However, Users should be aware that security measures on the internet are not completely infallible and that absolute security cannot be guaranteed.

Where a password is required to access certain services, the User is responsible for keeping it confidential and secure and accepts responsibility for any consequences arising from its improper, negligent or unauthorised use.

9. International Data Transfers

Where service providers located outside the European Economic Area are used to provide certain services, the Company will implement the appropriate safeguards required under applicable legislation to ensure a level of protection equivalent to that required by applicable data protection laws.

10. Changes to this Privacy Policy

The Company reserves the right to amend this Privacy Policy to reflect changes in legislation, case law or the operation of the Website.

Users are advised to review this Privacy Policy periodically. Where significant changes are made, these may be communicated through appropriate channels.

11. Links to Third-Party Websites

The Website may contain links to third-party websites. The Company is not responsible for the privacy policies, content or practices of these external websites.

Users are advised to carefully review the privacy policies of each website they visit.

12. Enquiries

For any enquiries regarding this Privacy Policy or the processing of your personal data, please contact us at: support@brentonlondon.com.

13. Acceptance and Consent

The User confirms that they have been informed of the conditions relating to the protection of personal data and accepts the processing of their data by the Company in the manner and for the purposes set out in this Privacy Policy.

14. SMS Marketing and Notifications

Where the User provides their telephone number and gives their consent, their personal data may be used to send SMS messages relating to:

The status of their orders.
Purchase or abandoned basket reminders.
Promotions, offers and marketing campaigns.
Requests for ratings or reviews of products or services.

The Website may use cookies or similar technologies to determine whether the User has started the purchasing process or added products to their basket without completing an order. This information may be used to send abandoned basket reminders, always in accordance with applicable legislation and, where required, with the User's consent.

The User may opt out of SMS communications at any time by following the instructions provided in the messages or by contacting support@brentonlondon.com.